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Relevance of Big Data in Pharmaceutical Industry

Big Data has already transformed the way in which most companies manage CRM or customer relationship management. Cloud propelled CRM technologies have made customer management better and less expensive. At the same time social media and smartphone usage has brought about a big change in the way customer service was handled in the past. While it has opened up new avenues through which far reaching sales and marketing campaigns can be launched,... Read more

Say Yes, to Big Data

Although it may be uncanny to state that the market is unwittingly ruthless and there is no room for mistakes, there is a certain element of truth in that statement. In today’s time and space, business strategies have to be well conceived and strategized so as to gain the much needed competitive edge from the rest. And in this big picture of strategy, analysis, relationship building, and innovation, big data management has an integral role to... Read more

Simplifying the Understanding of Big Data

The dawn of the 21st century witnessed certain technological advancements that transformed our lives in a way which we could have never envisioned a decade ago. Facebook, Smartphone, Google have not just changed consumer habits but also ushered new opportunities in terms of career, entrepreneurship, advertising and marketing. Amidst all this, a new trend that has emerged is in the form of “Big Data”. Within a short span “Big Data” has struck a... Read more

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