Posted On: 04 Feb 2019

What is Education Cloud? Why Education Industry Need It? Part I

Helda is an inspiring blogger, she travels the world and pens down the world with her own perspective. Due to her tight schedule and busy days, she hardly gets time to attend her lecture. Will that impacts her career or her passion? Well, No! Only if she gets access to the talk of the era- Education Cloud. Yes, you read that right! Education Cloud, being the number 1 solution for advanced higher education learning. It has sparked a revolution in the way we perceive knowledge. It is more like asking for the latest movie updates from Siri, you may know about your courses, learning, classes and a lot more! And now that I have introduced you to this amazing solution called Salesforce Education Cloud, there is a lot more I need to tell you about the Education Cloud. We will discuss what lead to its necessity, what is the current scenario in the educational hub and most importantly what awaits the next. Get hooked to your screen because there is a lot to explore!

The Ground Reality

The Ground Reality

There are increasing needs and expectations to meet the demands of students. Universities need to provide a connected and a personalized learning experience to each student. Looking at the increasing demand and need for upgrading, there came an innovation. Salesforce® introduced Education Cloud to leverage a single platform as an educational hub. As a result of which, this cloud can fourfold management capabilities. It can attract, retain and engage students and universities into an informed decision-making loop. Moreover, the key benefit obtained out of this solution surpasses all the other existing platforms. It increases productivity and student engagement. Moreover, it streamlines the communication channel and improved management of technology.

The Current Status of Ed Hub

The Current Status of Ed Hub

In the past few years, approximately 10-15 years the approach of Higher education has drastically changed. There is no more a situation where students come to learn and gain knowledge. It has turned more into a revenue generation propaganda. Not just students but the universities too face the challenge of dealing with the adaptive learning. They argue upon a promising career with their advanced educational path. At a certain level, the ability of a student to learn and acquire a stable job is directly proportional to the ranking and prestige of the university. Students are the most difficult customer base that’s exactly why universities need to adapt to the growing technology. Going back to the traditional means of learning. Universities that have not opted for advanced learning resources yet are offering a student-centric approach. They are more inclined towards a flexible time frame with additional perks. Hence, there is a neck to neck competition and the right implementation of correct technology is the prime solution.

Bridging the Gap

Bridging the Gap

Gone are the days when excel sheet and office system were the only saviors. In the recent world of technology, CRM software’s have taken a toll. And that is exactly how higher education can pay detailed and targeted attention to each student. Eventually making them secured for a promising future. According to the survey by Nucleus, high Ed universities have approximately 35 different apps on an average to manage a student journey. Hence, leaving no room for poor connectivity. As a result of these advanced CRM and an implication by Salesforce®, Education Cloud too has become a companion in perfecting the Higher Education Journey. To explain it further, Education Cloud is an advanced cloud-based solution. It empowers the institutions to deliver quality education and improve student engagement. It handles processes right from recruitment to matriculation and beyond it for donor engagement.

Featuring some of its key components that leverage its adoption by institutions:

  • Central and custom solutions for the student education journey. It handles the entire journey right from recruitment and admission to student success and further advancement in career.

 

  • Salesforce® Education Cloud provides Higher Education Data Architecture (HEDA). It is an open-sourced package that designs and manages Salesforce® configuration for seamless student experience.

 

  • Further, the marketing cloud of Salesforce® leverages marketing recruitment, enhanced student engagement and a focused alumni relationship leading to funds.

 

  • Another specialized application is Salesforce® Advisory link. It help advisors provide a customized solution and keeps a track on the student engagement. Further, it also leverages support at student risk management.

 

  • Salesforce® has also stepped into augmenting the virtual reality and has provided with an advanced AI methodology. They help each student, university as well as the alumni in data-driven decision making.

 

  • And finally, the AppExchange apps from Salesforce® that merges and integrated with the Education Cloud.

 

As a matter of fact, the number of capabilities that Education Cloud has offered to the universities and institutions lead it to be the prime reason for its preference. The added value of data security, innovation and investment make Education Cloud the prime necessity.

What Awaits Next?

What Awaits Next

Now that we know the ground realities and the competition that higher education institution is facing. It’s time we gear up. Right from managing the cost, engaging students and alumni to drive staff productivity. Institutes are struggling to gear up on the required advancement. The pressure from nontraditional competitors is affecting the productivity of these institutes exponentially. Hence, it’s time to incorporate modern technologies that definite data models that can span across student lifecycle. These institutions need a model for data-driven decision making. What do the world of data revolution and technological advancement call for? The institution needs to treat their students as a prime customer. Through the lens of customer satisfaction, they need to streamline student educational experience. Higher education universities need to adopt the cloud for improved decision making. It will ensure data delivery, quality analysis, and a better communication channel to cope up with the increasing demand.

There is a lot more Education Cloud has to offer in regards to education betterment. Be ready for more updates on Education Cloud as we have a lot more to tell you- stay tuned!

By Kanu Chaudhary

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