What are the features of Salesforce Marketing Cloud?

Are you finding it difficult to bridge the relationship with your customers? Is your organization in need of a powerful marketing platform to market your services in the right way? Are these difficult to answer? We bet you, it is not.

Once you are clear about the importance of marketing automation and how it can balance your marketing and sales efforts, you are already halfway towards choosing the right Salesforce Marketing Cloud for your organization.

Salesforce Marketing Cloud is the unified marketing platform to know customers, engage them, and personalize their experience across the buying cycle. In this blog, we will discuss the Marketing Cloud for a better understanding of what are its features and tools.

Way Back When...
Salesforce Marketing Cloud was founded under the name ExactTarget in late 2000 by Scott Dorsey, Chris Baggott, and Peter McCormick. It was later in October 2014 that the company was renamed "Salesforce Marketing Cloud".

Before its inception, there were various shortcomings in the marketing process. Following were the shortcomings:

• Conversations between organizations and customers were dispersed across various channels.
• Every bit of information that was available about a customer was stuck in silos and was not being utilized.
• Companies strained to find return-on-investment across multiple channels.
• It was hard to harness the information on customers and audiences from social networks.
• The growth of online conversations and metrics required a platform that could manage the huge amount of content being produced.

To overcome these hurdles, Salesforce came up with the idea of Marketing Cloud. Marketing Cloud incorporates integrated solutions for customer journey management. Salesforce Marketing Cloud provides guidance and helps customers personalize their experience across every channel i.e; email, mobile, social media, web, advertising, and content.

What exactly is Salesforce Marketing Cloud?
As discussed earlier, Marketing Cloud is a unified marketing platform to optimize customer experiences. It is the digital marketing arm of the Salesforce product family. Salesforce Marketing Cloud fosters marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services. Marketing Cloud aids you engage and publish using powerful social media marketing tools and unite marketing with sales and service over popular channels. Thus it is known as a unified platform.

And now, it’s the number one marketing platform for intelligent customer journeys.

Features of Marketing Cloud:

Marketing Cloud also provides an array of other persuasive features that help automate, customize, and improve the marketing process. Here you go!

Consumer-Centric Approach

It helps in building a single, comprehensive view of each customer to power one-to-one journeys. Marketing Cloud focuses on offering a range of marketing related activities. Hence, delivers strong customer engagement.

Connecting each and every interaction

Marketing cloud aids in integrating every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps. Thusly, helping you in moving forward with no stone left unturned.

Market smarter with AI

It helps to discover new segments, identify the likeliest consumers to engage, and power-up predictive recommendations automatically. Thus helping you market in a whiz manner with AI support.

Streamlined Process

It provides you with pre-built templates, streamlined messaging flows, and mobile apps to easily create and execute cross-channel campaigns smoothly. Plus it also grants more flexibility, allowing all content residing in Salesforce to be used to create and customize targeted subject lines. Along these lines, helping you in simplifying email campaigns.

Landing Pages

Marketing Cloud can help you save and publish your landing page on a future date. This feature comes in handy when you are not ready for opening registrations, launching your white papers, etc

Manage B2C or B2B with ease.

It uses one platform to engage both businesses and customers alike.

Marketing Cloud Key Tools:

Marketing cloud automation tools also aim to make the marketing process easier for users. Here are some of the key tools:

Journey Builder

Journey Builder helps you create a personalized customer experience based on the way the customer interacts with the targeted engagements.

Audience Studio

This tool aids you in capturing and activating data from any source on a unified platform.

Email Studio

As the name suggests, it helps you in building personalized email campaigns.

Social Studio

It helps you listen, publish, and engage with your consumers across social media channels. Social Studio by Marketing Cloud acts as an overall social media manager.

Interaction Studio

This tool helps you visualize, track, and manage real-time consumer experiences and hence, driving valuable engagement at the right moment, just the way your audience prefers.

Web Studio

This helps you design a beautiful website and landing pages with personalized content. It even helps you track every action your customers take to analyze behavior and gain insights.

And many more!

Winding Up:
The tools and features discussed in this blog are just a few of the many benefits offered by Salesforce Marketing Cloud. The best thing about this platform is that it is highly scalable and can cater to various companies across a range of industries. Salesforce Marketing Cloud uses data science to help organizations better understand what’s going on inside their customers’ heads. Predictive intelligence tools track customer preferences and optimize every customer interaction automatically. This optimization happens across multiple channels, without the end-user having to lift a finger. Salesforce Marketing Cloud helps you in achieving marketing automation instead of piling up your entire burden on it when you can master your marketing skills.