Salesforce Is Moving Its Marketing Cloud To Microsoft Azure

The leading customer relationship management (CRM) service provider, Salesforce on Wednesday, 13th November '19 announced its business partnership with Microsoft. They plan to leverage certain Microsoft Azure and Microsoft Teams services to its customers in this new collaboration. As per the agreement, Salesforce will now be using the infrastructure of Microsoft Azure. Additionally, Salesforce is planning to build connectors to link Team chat and other collaboration services with the existing Salesforce sales and service cloud.

This movement of Salesforce Marketing Cloud to azure is sure to unlock new growth opportunities for its customers. With the collaboration services, customers will take less time during on-boarding and will expand globally and quickly with Azure global footprint. As the customer demand scale is sure to go up, they are looking forward to local data security, privacy and compliance requirements. 

What Difference Will It Bring?

With the strategic partnership between Salesforce marketing cloud and Microsoft Azure, customers will enjoy the benefits and infrastructure of Azure. Brands will have increased data security, privacy and compliance requirements on a global scale.

The integration between the globally used Salesforce CRM and Microsoft Team is expected to drive further collaborations across industries like sales and service. Together they have increased the accessibility of data for their users within the Team app. Their customers will now be able to enjoy improved collaboration, greater efficiency, and productivity throughout the year

Comments On The Collaboration

“Marriott has more than 7,200 properties spanning 134 countries and territories, so driving efficiency and collaboration is critical,” said Brian King, global officer, Digital, Distribution, Revenue Strategy, and Global Sales, Marriott International. “The combination of Salesforce and Microsoft enables our teams to work better together to enhance the guest experience at every touchpoint.”

“With 400 brands and teams in 190 countries, we are always looking for ways to scale more efficiently and strengthen collaboration,” said Jane Moran, chief technology advisor, Unilever. “The powerful combination of Salesforce and Microsoft enables us to be more productive and connect with each other and our customers like never before.”

Comments From The Spokesperson

"At Salesforce, we're relentlessly focused on driving trust and success for our customers," said Marc Benioff and Keith Block, co-CEOs, Salesforce. "We're excited to expand our partnership with Microsoft and bring together the leading CRM with Azure and Teams to deliver incredible customer experiences."

"In a world where every company is becoming a digital company, we want to enable every customer and partner to build experiences on our leading platforms," said Satya Nadella, CEO, Microsoft.

“By bringing together the power of Azure and Microsoft Teams with Salesforce, our aim is to help businesses harness the power of Microsoft Cloud to better serve customers,” said Microsoft CEO Satya Nadella

With this, we see an end to the era of rivalry between the two industry leaders.

How This Integration Will Boost Productivity?

Teamwork is practically the most important factor and the driving force in the workplace that people want to introduce in their workflow. In addition, employees also want to bring frequently used app in their collaborative workspace environment to increase productivity and ease of work. Sales and customer service is considered highly collaborative and team-centric, and companies actively use both Salesforce CRM and Microsoft Teams for its systematic flow.

As a part of this strategic partnership agreement between Salesforce and Microsoft, Salesforce will build new integrations for sales and service users with the increased ability to search, view and share Salesforce records directly within the Teams. This new integration will be available in the Salesforce service and sales cloud in late 2020

We can hopefully see more integrations of Salesforce in the future. For instance, both companies could add more connectors for the joint customers to import data from Marketing Cloud to Azure’s analytics services.

Let’s see how this collaboration unfolds and what awaits for the Salesforce users in the future.