Posted On: 25 Jun 2019

Ready for Switching to Salesforce Lightning?

It was around five years back at the time of DF’14, Salesforce announced the launch of Salesforce Lightning. Salesforce Lightning was designed to overhaul the user experience. Henceforth, this led to a significant hike in the number of companies switching from Salesforce Classic to Lightning. At present, this number still continues to grow. As with any transition, it may also take time for your company’s Salesforce Classic users to adapt to the new Salesforce Lightning Experience. In order to ensure Lightning transformation success, it’s important for an organization to plan accordingly. No doubt, there must be numerous questions striking in your mind like -

How much does migrating to the Salesforce Lightning Experience cost?

What’s the ROI?

What’s the big driver of expense and project time – number of users or org complexity?

No need to panic. You’re at the right place. This blog covers tips as well as the best practices you need to know and experience when transitioning to Salesforce Lightning Experience from Classic.

“According to a Salesforce survey, Lightning users experienced a 41% increase in productivity (Salesforce Blog). Many organizations are now switching to Salesforce Lightning to improve their performance.”

Why use Lightning?

Salesforce Lightning elevate your team’s user experience and drive further adoption throughout all phases of your company’s sales processes. Following are the points you should be aware of when switching to the wave of Lightning:

Intuitive design for ease of use

Salesforce Lightning has an intuitive interface. This interface stimulates the streamlined procedure and makes work processes progressively instinctive. Plus the rich-text abilities also enable a superior user experience. The Salesforce survey recorded a 44% conversion rate and a 23% time reduction to close deals.

Switching to Lightning is totally free

You need not pay any additional fees to switch to Salesforce Lightning. All the functionalities are automatically accessible with their release and completely free to use. Thus, Salesforce Lightning version is commonly accessible for all the editions at no extra expense.

It is recommended by Salesforce

Not all functionality that is available in Classic, is available in Salesforce Lightning Experience. By switching to Salesforce Lightning, you’re not only benefiting from all the functionalities developed by Salesforce, but you are also aligning yourself with their vision so you can keep transforming simultaneously.

Contemporary look and feel

Salesforce Lightning interface is contemporary as compared to the Classic version. In the Salesforce Lightning Interface, the reports are more informative and the items are well classified. Creating pages is also much easier in Lightning. Creating a page can be done with drag-and-drop and does not require any codes.

Safe and Secure Lightning

Salesforce made great efforts to enhance security. When Salesforce Lightning was introduced, the main idea behind this procedure was to reduce the codes needed to customize and provide safer solutions. All custom metadata objects are supported in Lightning, making it easier for companies to transition their existing workflows and apps without building from scratch. For instance, with the introduction of lightning components, cross-site scripting (XSS) attacks have been greatly mitigated.

Einstein Analytics

In Salesforce Lightning, users have access to Einstein Analytics reporting. Einstein Analytics relies on its own database that is automatically updated every hour from live Salesforce data. Lightning dashboards have the ability to display more reports than the classic ones. Moreover, Lightning users can drill down and see all the data behind a specific metric just by clicking on it.

Takeaways:

Yes, Lightning is Better!

According to the Salesforce 2017 Lightning Adoption Survey, respondents reported the following:

  • 44% conversion rate increase
  • 41% user productivity increase
  • 21% win rate improvement
  • 23% sales cycle time reduction (i.e. time to close)

Switching to the Lightning Experience is a great way to increase and refresh Salesforce engagement. Treat your migrating to Lightning as a “new” launch of your Salesforce platform. After reviewing all the factors of migrating to LIghtning, it’s better to create your new adoption roll out plan and then work your plan. Be sure to make adjustments based on how well users are adopting Salesforce Lightning. Long story short, Salesforce Lightning is a superior platform offering a better user experience for end-users.

By Sugandha Arora

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